A couple months back a co-worker and I got to attend the Walmart Sparkology Summit. Where creatives, marketers and advertisers from agencies such as Lippincott Mercer, R/GA, Lopez Negrete, Global Hue, Rockfish Interactive and more came together to discuss brand ideas and messaging through brainstorming sessions and creative exercises. We discussed things such as best practices, experiences, activation methods and emotional experiences. Overall it was a great experience for any designer working with a brand and getting to see what goes on behind some of the most successful brand campaigns. Below are some pictures from the summit.