Does tomorrows world need designers

Johanna blakely- research cal
David merkoski- frog design
Business week
Journalist design background Ido

Yes, create empathy for people. Machines can't. Analytical approach to problem solving

Kurtzweil is right but without logic, computers can compute not feel. Physical states create emotive level.

David- future of design-designers intuition they are the singularity. Techno singularity move from we create now in participatory design like wikipedia. How will the tools be designed. Open design symbols- proctor and gamble

Everyone can use photoshop but it doesn't mean your a designer!

Connect and develops strategy p&g.

Reiteration part of design process

Mugee means no design in japan, tap into customer base nishiama wanted to upload ideas then if product gets a 1000 hits it goes into production.

Norman Lear center

If eveyone is a designer where is the consumer? Producer culture tools in our hands to create mashups.

Nike id allows this. Except people don't wear them cause they end up ugly. Design consultants can help aid this and solves the problem.

Amateur vs professional- professional designing the tools amateur bringing in the end product

We have too much design. Too much demand. Paradox of choice. Easy choice is no choice. What objects have desire.

Netflix example only .8% difference 'vs PhD's

Amateur vs expert

Infinate choice world how do you help create filters to take the million and bring down to a few. Optimize choices and tools.

Business model innovation, revenue models right now how can free be monotized. Threadless example of uploading not for the money, not any better designer.

Is customization of sites coming back. Interior designers of websites is with the right money.

Anxiety of consumerism when we solve 1st world problems like a door that opens cause we can't push it open

Failure-failure creates learning. You learn the most when you fail.

Prototyping- apple does 10 for every app this gives designers innovation and freedom. Paticipatory design in real time. Design  
failure. Companies should expect failure to make them better, that's how we learn. Part of Apples business model. This leads to innovation.

Sustainable design in the future. Do we need more better plastic? This create more landfill junk. iPhone was innovative but do we need more phones.

Forbes study on 500 CEO's only one had design background and thats Steve Jobs.

Designers need training in:
Systems of design
Design thinking new methodology needs to be taught in school.
Hybrid humans analogic vs logical thinking
Social research
Multidisciplinary acts
Small product design is the start. Simple objects and move through process
Strucure a good argument
Draw well. visual thinking.

Scifi question:
Confirm or deny. Nanobots takeover.
Earth. Life. Technology.
Kurtzweil says 2045 singularity